SEO PR

In the online world, SEO and link building, public relations is the key to building a strong, credible and trustworthy online brand. Public relations being the act of creating goodwill towards an individual, cause, company or product. In the world of search engine optimisation, this is called SEO PR.

Public relations and SEO PR are mainly a function of reputation management and your brands presence in media, blogs, forums and social networks. Web 2.0, user generated content and social media represent the early stages of brands and businesses becoming media companies. With public relations in mind, you should not just consider your website as simply a place to promote your products and services, but rather an informative source of news or small media outlet.

When you design your SEO strategy, your brands reputation is potentially at risk. How you position your brand, is largely a function of the keywords that you select and optimise your website to appear for. Quite often the challenge with SEO and SEO PR, is appearing for keywords that people will use to find your products, but for which you don’t want your company or brand to be associated with. For example, through keyword research you may determine that people use keywords centred around the words ‘cheap’ or ‘budget’ when searching for your products or services. However due to the sensitive nature of your brand you may not want to align yourself with these terms. The challenge for you, as an SEO specialist is to carefully consider SEO PR and the effect it can have on your brands perception, whilst also achieving your objectives of driving more traffic and conversations to your website.

AT ISM, we believe good SEO strategists; will consider the functions of SEO PR to find harmony between the needs of your SEO campaign and the needs of your brand.

To learn more about SEO PR and how to design an SEO strategy that will not only drive traffic and sales to your website but also create good PR for your brand, call us now on +44 (0) 20 7060 7010.