Search Engine Optimization

Search engine optimisation was once viewed as this mysterious black art, that only had a place for the most adventurous marketers that were willing partake in unethical website techniques in order to see their website reach the top of the search engines. However over the past few years, the negative stigma surrounding search engine optimisation has disappeared, and SEO has now emerged as one of the most cost effective and essential of all the online (and off-line) marketing channels.

Search engine optimisation begins with your keywords, selecting the right keywords is critical to laying a solid foundation for which to launch a successful SEO campaign. At ISM, we recognise the value in helping you to identify those key revenue and traffic driving keywords that are not only relevant to your business, but also convert to sales and revenue.

Search engine optimization is the process of analysing and modifying your website, then the factors that surround your website so that it is more relevant to the keywords that are important to your business.

At ISM, we understand that search engine optimization is more then just inserting keywords onto a web page. We believe that a successful SEO strategy is one that is carefully and strategically planned; it will entail a number of different factors beginning with the technical issues and the website architecture, followed by the keywords that need to be inserted within the code, and finishing with the channels that will be used to promote it.

Search engine optimization can be a complicated and confusing subject for anyone to understand, this is why we speak in a language that makes sense to you. We walk you through the entire search engine optimization process beginning with how search engine spiders work, how they interact with your website and why this is so important. We educate you on the factors that search engines use to rank your website along with critical features of the different algorithms and how you can use these to gain a competitive advantage over other websites that are competing in the same space.

We will teach you how to understand and implement a best practice approach to search engine optimization that includes:

• Market Analysis and Planning
• Keyword Research
• The Technical and Spider Issues
• Content Relevancy
• Off-page Factors and Link Building
• Tracking, Monitoring and Reporting

To find out how to design and implement a robust search engine optimization strategy that won’t see your rankings slide away in 6 months, call us now on +44 (0) 20 7060 7010.