Search Engine Marketing

A search engine marketing strategy encompasses an array of search engine methods and channels including paid search (which includes pay per click, paid inclusion and feed management) coupled with search engine optimisation, social search media and link building.

We truly believe in the combined positive effect that running your pay per click campaign alongside your natural search engine optimisation listings can have to your online business. Research has shown that when a company has visibility in both the natural and paid search listings; they can receive a higher combined Click Through Rate (or share of traffic) than if both were run individually and their individual values were added together accordingly.

SEO is the most cost effective of all the search engine marketing channels but growing your rankings organically takes time, this is why PPC is so crucial as it provides you with instant visibility in the search engine results pages while you plan and grow your organic listings in the long term.

At ISM, we are interested in educating our clients on how to launch a successful search engine marketing strategy by not only teaching them how to design and execute an effective strategy for each one individually, but also demonstrating how both SEO and PPC can be integrated and run side-by-side to maximise the return on your investment.

To learn more about how to use a combined search engine marketing approach to integrate your SEO and PPC campaigns to maximise your ROI, call us now on +44 (0) 20 7060 7010.