The Research

What Do We Look At, And Why Is It Important?

The size of your online marketplace is governed by the number of internet users. Because 80% of internet sessions start with a search, we can get an accurate picture of consumer behaviour by looking at search statistics.

Or in other words, by looking at how many people are searching for particular things and how often.

Analysts agree that natural search is the most important area of internet search in terms of both volume and value. Natural search is responsible for 80% of search traffic as opposed to 20% from paid advertising

So while you can gauge a ROI from looking at paid search statistics, a more complete picture of the online marketplace, its trends, and the overall position of those in it, can only be derived by looking at natural search in conjunction.

ISM’s unique suite of tools provides the metrics that have been missing until now, empowering brands with real, valuable, market intelligence.

Primary data drawn from major search engines and our own in-house research.

ISM monitors social media and tracks key influencers.

Search market audits cover all the major markets and market segments to ensure that we provide you with the information you need.

Our data collection is non intrusive and does not require installation of any software on your systems, nor take up the time of your own employees.