Paid Inclusion

It is quite often the case with large websites powered by advanced Content Management Systems that no feasible SEO solutions can be found in a conventional manner. This is usually brought about by websites with long, complex, dynamic URL’s. When situations like this arise, seeking paid inclusion can often be the next viable solution.

Paid Inclusion is a method whereby you can pay to have the pages on your website included within the search engines natural results. This is achieved by creating an XML feed of your product or website catalogue, which is then given to the search engines and added to their database accordingly.

Paid inclusion can be very effective when it is implemented correctly. Paid inclusion feeds can sometimes be more effective than conventional SEO. This is because they allow you to inject highly targeted, well optimised data directly into their database.

As with all good SEO strategies, keyword research forms the basis of all the title and copy adjustments that are used in the data feed. At ISM, we can teach you how to execute a paid inclusion feed that will gain back the lost market share originally brought about by your search engine unfriendly website.

If you think your website needs a paid inclusion service and you like to know how to implement one to increase your websites visibility and traffic, call us now on +44 (0) 20 7060 7010.