Link Building

Before you commence with link building, first understand why link building is so important to a successful SEO strategy.

When there are 20 Million websites all competing for the same keyword, how do search engines determine which ones are the most relevant?

In the early days of the Internet, search engines could, to a certain degree, accurately categorise the web and rank websites in relation to search terms based solely on the relevance of keywords on a page. However, as the Internet grew larger, so did the number of websites all competing for the same keywords. And the task of determining which websites were more relevant for a given keyword based on traditional on-page keyword factors became increasingly difficult.

So search engines had to find other means in which to determine how to rank websites: enter off-page factors.

To a search engine, a link from one website to another website could be viewed as a vote of confidence. So, by measuring not only the relevancy of keywords on-page, but also the number of votes it had in the form of inbound links from other websites off-page, search engines could accurately determine which web-pages deserved those all important spots at the top of the search engine results pages.

If you are unfamiliar with how to deploy a successful link building strategy, link building can be the most time consuming and the least rewarding task in the SEO mix. At ISM, we believe in the positive value that a well designed and strategically deployed link building strategy can have on your website not only in terms of increasing the number of links pointing to your website but also the quality of the links. Because not all links are created equal, a link from an authoritive news portal like BBC for example, is worth much more than a link from a personal blog.

To find out how our research can help you carefully execute a link building strategy that can not only increase your rankings through search but also grow your brand, call us now on +44 (0) 20 7060 7010.