Keyword Search

Through thorough keyword research, you can discover those all-important search queries that your target audience use when searching for the products or services. You may have found the right keywords, but what actually happens when your visitors arrive at your website? And as equally important, how can you influence what they do when they are there. This is what we call landing page optimization.

By utilising sophisticated web analytics and data analysis, you can discover your visitors’ journeys across your site, from the point they enter your website, to the point they either drop off or proceed to take an action. Armed with this information, you can identify what aspects of your website are working and more importantly which ones are not.

The smallest refinements to your website can make tremendous improvements to the overall conversion rate. Improvements could be as simple as changing the colour scheme to appeal to the audience that is most frequently visiting your site, or it could simply be a matter of repositioning a piece of text or the buy button.

At ISM, we believe that landing page optimization is much more than just refining and testing the page that a visitor will land on when they reach your website. Good landing page optimization is the process of testing different combinations of keywords, ad-copy and web layout. We value the research that goes into testing these combinations, that when utilised correctly will drive higher conversations, and greater ROI for your business.

To learn more about how to utilise landing page optimization to increase the ROI for your website, call us now on +44 (0) 20 7060 7010.