Online advertising predicted to boom
The internet will become the third most popular advertising medium for businesses around the world by the end of the year, according to a new study.
Conducted by communications agency Carat, the research suggested that while traditional advertising channels remain stagnant, online media is proving increasingly popular across a number of regions.
It predicted that the internet will account for 8.6 per cent of all advertising spending this year, rising to 9.8 per cent in 2009.
"With search now central to the planning and execution of any campaign, online media brings a greater level of accountability not just to itself but to TV, print and other forms of advertising," said Jerry Buhlmann, chief executive of Aegis Media.
"This is why we are predicting further strong growth for internet."
According to IDC, keyword ads will remain the most used form of online advertising over the next three years.
