Music, movies comprise bulk of fastest rising searches
Most of the fastest moving search queries conducted by Britons last week pertained to the entertainment category, according to new figures released by Hitwise.
Robin Goad, research director at Hitwise UK, noted in a blog post that the quickest rising search term for the week ending July 26th was ‘now 70′ - relating to the popular chart hits compilation.
Numerous searches relating to the latest Batman film, The Dark Knight, also appeared in the top ten, including ‘christian bale’, ‘heath ledger’, ‘batman’ and ‘dark knight’.
Mr Goad said that the film’s extensive coverage in the press had helped to drive traffic to both cinemas and general film websites.
"As you can see from the chart below, last week UK internet traffic to our entertainment – movies category reached its highest level this year," he explained.
Last week, Hitwise published research suggesting that while MySpace is the most popular social media site in the US, Facebook currently has the biggest market share in the UK.
