SEO ‘crucial for building web presence’
Successful search engine optimisation (SEO) is crucial for firms that wish to increase their profiles on the internet, it has been argued.
According to a TechLeader blog post by Shaun Oakes, there are a number of considerations that must be noted.
He said: "Probably the most important aspect of building a strong web presence is ensuring that your website is targeting the correct key phrases."
Mr Oakes stated that keywords and phrases must be popular among internet users.
He added that companies should also take into account the extent to which words and phrases appear on competitors’ sites, since some popular references can appear on millions of pages.
Recently, Julie Batten of the ClickZ Network advised firms to build their websites around the principles of SEO, since it is easier to conform to such rules during the design stage than it is to alter an existing site.
