Microsoft set to expand ad deal with social media firm
Microsoft is to expand its relationship with social media site Facebook, according to reports.
A source familiar with the matter revealed that, under the terms of the new arrangement, the internet and software giant will enhance an existing arrangement under which Microsoft serves graphic ad displays on Facebook’s pages.
Microsoft already has an agreement with Facebook which identifies it as the exclusive provider of banner advertising and sponsored links for the site.
The new deal, which is due to be completed next month, will enable Microsoft to build up the stature of its Windows Live Search, as well as to expand the coverage of its search advertising service.
According to comments made by Matt Grainger in PC Retail, Microsoft is under pressure to "break into" the internet search market following its recent failure to take over rival firm Yahoo!.
The expert added: "This deal will guarantee it more traffic, which will boost the effectiveness of its search technology and deliver more relevant advertising to users."
