Google ‘may capitalise on display advertising’
Google may begin to branch out into the display advertising sector, it has been claimed.
Speaking at the Fortune Brainstorm Tech conference in the US this week, Google chief executive Eric Schmit outlined some of the possibilities emerging in the current market, CNET News.com reports.
Revenue opportunities could be boosted in display advertising by switching from offline to online forms of marketing, Mr Schmit said.
In this way, competition with rivals such as Microsoft could be intensified.
"I think the opportunity for display is pretty large … Customers who buy text ads are also busy buying display ads from other sources. So it’s a big space," Mr Schmidt remarked.
This week, Google launched its online encyclopaedia, which allows users to write and upload articles on any subject matter.
Although Knol will be similar in kind to Wikipedia, it will differ by having the writers’ names attached to their articles and the authors can also incorporate AdSense ads into their work.
