Facebook usage soars in UK
Facebook’s share of the UK social networking market has soared from 15.75 per cent in June 2007 to 45.29 per cent last month.
This is according to new statistics released by Hitwise, which also show that closest rivals Bebo and MySpace, by contrast, each dropped a significant proportion of market share over the same period.
"Taking a broader definition of Web 2.0 sites, the declining market share of Bebo and MySpace is even more marked," Hitwise UK research director Robin Goad said in a blog post.
Indeed, in the Web 2.0 category of sites, Facebook is still the leader in terms of market share, followed by YouTube, Bebo, Wikipedia and MySpace, according to the figures.
Mr Goad added that these top five Web 2.0 sites now account for one in 15 of all internet visits made by UK web users.
Facebook is currently rolling out a revamp of its site to incorporate a cleaner visual design and increased use of the Wall and feeds features.
