April sees 6.9m iPhone searches in US
Almost seven million searches for the Apple iPhone were conducted in the US this April, according to new figures from comScore.
These were carried out by 1.3 million US web users who, according to Dan Lackner, senior vice president of comScore, may have been intending to buy the device.
"Search is frequently a harbinger of purchase intent," he said, pointing out that the increase in volume of iPhone searches shows how intense consumer interest has been in the gadget.
The next generation iPhone was unveiled at Apple’s Worldwide Developers Conference in June, yet the comScore figures from April demonstrate how even rumours about the possible existence of a new product can spark fierce curiosity on the web.
The data also reveals that the vast majority of iPhone searches occurred on Google. According to Mr Lackner, such consumer behavioural data is extremely important to companies designing online marketing campaigns.
"Different search engines perform better for particular brands and products," he explained, adding that in this case iPhone users appeared to favour Google.
Separate figures from comScore show that US web users carried out 10.8 billion core searches in May, 61.8 per cent of which occurred on Google.
