Google launches ad planning tool
Search engine Google has launched its own ad planning tool to aid media planners in buying online display ads.
Ad Planner is a media and research planning tool that claims to connect advertisers and publishers.
To use the tool it is recommended that users enter the demographics and websites associated with the campaign’s target audience and information will be returned about the sites that these consumers are likely to visit.
Drilling down further, the tool can also provide details of the demographics and related searches for a specific site or supply aggregate statistics for the sites added to the media plan.
Unlike the company’s other product Google Trends, which is designed for all web users, the planner has been created with media planners in mind, Emel Mutlu of the Google Inside AdWords blog said.
Google Trends was updated recently, adding the Google Trends for Websites application to its roster.
This allows users to examine the popularity of different websites, including ones they themselves may have created.
