New search engine launched
A new search engine matching businesses and their consumers has been introduced this week.
InverSearch has been hailed as a solution to click fraud by only charging firms for the responses they make to consumer searches rather than the hits they receive.
Meanwhile, consumer accounts are available free of charge and allow users to create confidential inquiries for desired products or services which are then delivered directly to InverSearch’s business clients.
Joseph Cibula, the engine’s founder and chief strategy officer, explains: "In many respects, InverSearch is like a dating service, matching consumers with needs to businesses with solutions."
He adds the service marks the start of "a paradigm shift" in searching from consumers to businesses.
In related news, a report on click fraud by IT research and advisory firm Outsell estimates 14.6 per cent of the clicks advertisers are billed for are fraudulent, representing approximately $800 million (£405.9 million) in spending for fraudulent clicks in 2005.
