Google shows its plans
Google has outlined plans for its search function, which will see it explore portable media and include expanded results, InfoWorld has reported
Vice president for search products and user experience, Marissa Mayer, told the company’s conference it will expand its service to cars and phones and become increasingly personalised.
She explained users will receive a more holistic answer, which will feature "things like videos, images, graphs" stitched together.
Its latest developments include Goog-411, a speech-to-text service for mobile phones that uses voice recognition software.
Ms Mayer explained the complexities of search make it impossible for the company to always return 100 per cent accurate results.
"We’ll never have the perfect solution," InfoWorld reported she said.
Google has become synonymous with web search. The company, however, could face further serious challenges from internet and software giant, Microsoft.
Its attempt at a deal with Yahoo! is proof Microsoft is looking to move into search marketing.
"We’re very, very confident that this is the right path for Microsoft and Yahoo!," Steve Ballmer, chief executive officer, said at the start of the failed negotiations.
