Online spending dips
US online retail spending slowed in April, new research has shown.
According to the latest data from analyst, comScore, its overall increase of 15 per cent was lower than 12 months ago.
"One hopes that April will emerge as the beginning of a turnaround in the consumer economy," said chairman, Gian Fulgoni.
Online retail spending reached $32.8 billion (£16 billion) during the first quarter of this year. Mr Fulgoni said it was "encouraging that April’s growth rate represented an increase from what was obviously a soft March for online consumer spending".
ComScore revealed growth in March was only nine per cent, the lowest monthly increase during the last 12 months.
Despite a slowdown in internet spending, advertising budgets to attract online shoppers have increased.
Ofcom reported that UK marketers spend more per person on internet advertising than in any other European country.
