Blog advice offered by experts
‘About us’ sections should be incorporated into websites’ blogs in order to encourage users to return and to convert traffic into sales.
According to an article in Search Engine People, inserting company data into blog posts is a good way of imparting information to potential customers.
Using a "loop strategy" in order to boost the number of pages viewed by customers also came highly recommended by the report’s authors.
The technique works by the site developers’ second-guessing readers’ page preferences and tailoring inter-site links accordingly.
Jennifer Osbourne at Search Engine People noted that many impressive sites had neglected to include ‘about us’ sections in otherwise impressive blogs she had visited herself in the past.
"I find myself thinking: ‘Wow’. Why haven’t I heard of these guys before? Who are they?" she wrote.
"And sadly, I’m left wondering because there is no ‘about us’ page. And if you’re afraid to tell me who you are - then I don’t trust you."
