‘Closing window’ for SME SEM
Small and medium-sized enterprises (SMEs) have been advised to invest in search engine marketing (SEM) while it still remains cheap.
Advertising over web search engines may be fairly new to the marketing world, but it offers good returns for lower prices than other mediums, according to Ben Potter, sales director at search engine firm Leapfrogg.
But he warned that cheaper deals may not always be the case.
"I believe there to be a closing window of opportunity for some SMEs to get online before ever-increasing competition, and therefore costs, push search out of reach for those with limited resource," he said.
Mr Potter therefore urged SMEs to seriously investigate their options in search marketing now or miss out on picking up the cheapest deals.
"The costs at this stage remain relatively low in comparison with other forms of marketing and although a degree of time is required on the part of the client, most of the activity is covered by the agency," he said.
This follows last month’s research from Microsoft adCentre which found that 62 per cent of small British firms have not invested in search marketing techniques such as search engine optimisation (SEO).
