Google plans to bring together advertising platforms
In a bid to simplify the process for its online marketing users, web giant Google is reported to be planning a one-stop-shop for web advertising.
According to MediaPost, Google’s president of advertising and commerce for North America, Tim Armstrong, said that with so many different types of advert being served by Google it would likely be useful for marketers to have one single platform to keep tabs on all areas.
He advised that the service would provide a "look across all assets, metrics and user-engagement cycles".
In recent months, Google has expanded its ad serving into areas such as video ads on its YouTube website, while it also signed a deal with Nielsen to track the performance of adverts on TV.
At an Analyst Session put on by Google, some other upcoming innovations from the Mountain View firm were also highlighted.
This includes upgrades to Google Trends, which was said by product manager Albery Cheng to be aiming to "make our search data universally accessible and useful" by allowing users to look for search trends among the greater public.
