Microsoft phases in Live Search upgrades
Microsoft has today (Thursday, September 27th) begun phasing in a new version of its Live Search service, as it looks to compete against its main rivals in the sector, Yahoo and Google.
The new improved version of Live Search should be made available within a week in the US and globally be the end of October, says the company’s vice president of search and advertising platform group Satya Nadella.
"The core thing for us is to show user we made a quantum jump in search results," Ms Nadella told journalists at a demonstration of the new product at Microsoft’s headquarters.
"This time, we feel we can claim we are as good as Google."
Google is the world’s most popular search engine, and marketers regularly place pay-per-click and paid search ads on its pages through its AdSense programme. Yahoo is second, while Microsoft currently lags in a distant third position.
