Companies in Gulf not taking online opportunities
Firms situated in the Arabian Gulf are not taking full advantage of the opportunities offered by online advertising techniques such as pay-per-click and paid search - and are falling behind their European and North American competitors in these fields, an expert has claimed.
Khamis Al Muqla, Gulf Saatchi and Saatchi chief executive and head of the Bahrain chapter of the International Advertising Association (IAA), says that firms who don’t take notice of the latest developments in online advertising need to wake up.
"If we are talking about the region, and comparing ourselves to leading countries in the West or even developing countries like China and India, then we are very much behind when it comes to online advertising," he told the Gulf Daily News.
"It is a one-to-one medium where you can reach your potential customer or client. In addition, it allows you to have a lot of information about them - so really it is one of the best mediums there is," he added.
A recent study from Madar Research revealed that less than one per cent of total spend on advertising in the Gulf goes towards online ads.
