Older women to become prime marketing targets
Women between the ages of 50- and 70-years-old, long ignored by marketing companies, will soon become the richest demographic in US history, it has been claimed.
Author and chief executive of Chicago’s Trend Sight Group Marti Barletta states that over the next ten years females will come to the fore - with the baby-boomer generation set to become a particularly important marketing target.
Indeed, the boomer generation’s leading female edge will transform the US market in the vast majority of product categories, she argues.
But, despite this emerging trend, purveyors of internet advertising techniques such as paid search links will continue to use outdated research and target much younger generations - and exclude older females from their marketing campaigns - Ms Barletta claims.
