Research ‘vital’ to choosing the right SEO keywords
Businesses implementing search engine optimisation (SEO) campaigns would do well to carry out extensive keyword research before plunging straight in, according to one expert.
Writing for realbusiness.co.uk, consultant Damon Segal said that making use of research tools such as WordTracker and Google’s Hot Trends application can help to determine the best terms to focus on when optimising content for search engines.
"If someone offers to optimise your website, asks you for the keywords but doesn’t come back to you with suggestions for most-searched keywords – be suspicious," he remarked.
"Without the research you really just won’t know the right keywords."
Mr Segal also suggested that it may be useful for marketers to ensure they have a high density of keywords on every page, as well as including common misspellings in their SEO campaigns.
According to MarketingSherpa, expenditure on search engine marketing has increased by almost a third this year.
