Microblogging ’set to transform businesses’
Businesses will increasingly look into microblogging as a way of adding to their social media strategies in the next few years, a new report has predicted.
Gartner’s Hype Cycle for Emerging Technologies 2008 study suggests that microblogging - which involves posting a feed of very short messages for others to follow and has been made popular by Twitter - will be one of the key emerging technological trends among businesses in the next two to five years.
The research company said that microblogging is already proving attractive to consumers to the extent that certain organisations are already investigating the medium for any business benefits it may offer.
"Following the trend of the last few years, many of the new entries on this year’s Hype Cycle, including microblogging, social networking platforms and cloud computing, are making their impact in the consumer world before they hit businesses," said Jackie Fenn, Gartner vice-president and Fellow.
Almost nine in ten businesses with a blog have seen new opportunities arise as a result of their online journal, according to research carried out by Loudhouse last year.
