Display ad creation tool launched by Google
Google has developed a new application to enable businesses to create their own display ads without hiring a designer.
Accessible through AdWords, the tool gives marketers control over the images, text and logos that appear in the ads, as well as their colour scheme and background.
The service is currently only available for marketers in the US and Canada.
It can create ads in sizes that fit all placements across the Google content network, which includes those in games and videos.
Trevor Claiborne of the Inside AdWords team said in a post on the Inside AdWords blog: "If you’ve wanted to expand beyond your text ad campaigns, or if you’ve been looking for an easier way to build display ads, this tool can help."
UK marketers spent £333.8 million on display ads during the first six months of the year, up 16.3 per cent on the same period in 2007, the Internet Advertising Bureau recently revealed.
