Welcome to ISM

The internet is not only a medium, it is a transaction platform.

Billions of dollars are spent and earned in this vital and fast-growing new market.

However, nearly all the research looking at the internet assesses it on its performance against the media market - how it delivers audience in comparison with other offline media. Companies whose trading fortunes depend on online sales need more than this.

ISM - Internet Search Metrics - was set up to provide those who sell goods and/or services on the internet with information they can use to improve their sales performance.

Market research - not Media research.

There is a gap between the certainties evident from any company's own ex-works sales data and consumers' internet usage data. In the offline world, the gap between media consumption data and ex-factory sales is filled with a plethora of research - but it has been hard for marketers to track the value chain for online sales to date.

ISM's Search Market Audits address the key metrics which quantify the total market opportunities available for those selling on the web. They analyze market structure, market share, define competitive strengths and weaknesses, and identify trend data. The audits also offer value metrics assessing all various tools available to those who use search marketing to drive revenues. Offline marketers have had a full suite of such tools for decades. Search Market Audits now provide an objective input of actionable information to the development of online competitive strategy.